Hi,
I have been watching a lot of Gary Vaynerchuk and you can see that he is very knowledgeable person and has a very strong understanding of marketing. He talks about how every business should be a media company. For example, let's say you want to promote your business the most effective method could be to publish videos which document what you are doing. It shows to potential customers that you are following the right steps and that you have knowledge and experience.
If you take companies like Microsoft, Apple, Google and Amazon. One element that has got so much media attention and FREE publicity which has netted them many billions of dollars is their backgrounds. They started out in garages or college dropouts. People love this stuff. It's far more interesting that a regular TV advert. It is this sort of CONTEXT that can really appeal to people.
Yes it has made some people billions of dollars but the same process of documenting your lives could help to grow your businesses LOCALLY. For example, if you are working on a local project many other businesses in your local area will be interested to know what the results are. If you save construction company A $100,000 then surely all the other local construction companies will be interested.
I have been watching a lot of Gary Vaynerchuk and you can see that he is very knowledgeable person and has a very strong understanding of marketing. He talks about how every business should be a media company. For example, let's say you want to promote your business the most effective method could be to publish videos which document what you are doing. It shows to potential customers that you are following the right steps and that you have knowledge and experience.
If you take companies like Microsoft, Apple, Google and Amazon. One element that has got so much media attention and FREE publicity which has netted them many billions of dollars is their backgrounds. They started out in garages or college dropouts. People love this stuff. It's far more interesting that a regular TV advert. It is this sort of CONTEXT that can really appeal to people.
Yes it has made some people billions of dollars but the same process of documenting your lives could help to grow your businesses LOCALLY. For example, if you are working on a local project many other businesses in your local area will be interested to know what the results are. If you save construction company A $100,000 then surely all the other local construction companies will be interested.
