Logo in development...

jw83876 · Mar 26, 2021

Screen Shot 2021-03-26 at 9.34.13 AM.png

Probably won't leave this up for long since its a work in progress. Opinions?

BigAl07 · Mar 26, 2021

It's clean, looks accurate, and not easily mimicked. I like it.

jw83876 · Mar 26, 2021

LOL I drew it, and it is *mostly* accurate. That was a lot of work. What concerns me is that I have so much effort invested in this design, that I may no longer be objective.

but I’m liking it.

MapMaker53 · Mar 26, 2021

As a graphic artist, my number one rule when it comes to logos is keep it simple and ask yourself a few questions. Will it print as well on stationary as it will on the side of a van? Will fine details hold when reduced down to smallest use size, or will they disappear or - even worse - turn into a single blob? Will the use of color gradients and translucence make printing more expensive and complex? Will the logo design be able to be easily embroidered on caps and shirts? If you look around in the world, most well known and easily recognizable logos are not complex.

I think your logo, though very nice looking, will be very challenging for the various printing services due to your extensive use of color/tone gradients. My advice before you incur the cost of a trademark would be to speak to the various types of printing services you may wish to use in the future and get their opinion regarding any printing challenges they may foresee. Good luck.

jw83876 · Mar 26, 2021

Thanks for your detailed input. I have been a graphic designer for over 25 years and I agree with everything you said. This piece has evolved naturally, and while the level of detail is greater than I would normally use... I’m really liking it. As I said, I may have lost some objectivity because I have a lot of time invested and I like it. Which is why I am seeking input like yours.

The only challenge I really foresee is spot color screen printing and embroidery. I will have to simplify the design to make that work effectively. Most of the details are actually holding pretty well at smaller sizes.

I still need to work on the typography for this. I haven’t gotten that far yet.

jw83876 · Mar 26, 2021

MapMaker... what is your opinion on copyright infringement with the drone illustration that looks *an awful lot* like like a DJI drone? Clearly, it’s not a technical illustration - and I took a great deal of license while simplifying details. But I think

MapMaker53 · Mar 27, 2021

jw83876 said:
MapMaker... what is your opinion on copyright infringement with the drone illustration that looks *an awful lot* like like a DJI drone? Clearly, it’s not a technical illustration - and I took a great deal of license while simplifying details. But I think

I'm not an Intellectual Property expert but I don't see any copyright infringement there. You have simply drawn a picture of a drone that has some similarities to a DJI drone. It is your own artwork and interpretation of a drone and IMO would fall under your own copyright. It would be different if you were using a drawing that had been produced by DJI, but you are not.

jw83876 · Mar 27, 2021

MapMaker53 said:
I'm not an Intellectual Property expert but I don't see any copyright infringement there. You have simply drawn a picture of a drone that has some similarities to a DJI drone. It is your own artwork and interpretation of a drone and IMO would fall under your own copyright. It would be different if you were using a drawing that had been produced by DJI, but you are not.

That was my take as well... I guess it would depend on if DJI had trademarked it’s vehicles’ silhouettes, something akin to Coca Cola trademarking its unusual bottle silhouette.

Russ Still · Mar 27, 2021

Something simpler. Ask yourself how this would look embroidered on a cap. Rather than use a real drone, I would use a stylized one. Imply the structure without actually showing it.

Russ Still · Mar 27, 2021

While the DJI logo is protected by copyright, images of DJI drones are not (except by the image creator).

jw83876 · Mar 28, 2021

potential alternate design... but I AM getting really good feedback on the first version.

Galn53 · Jul 14, 2022

MapMaker53 said:
As a graphic artist, my number one rule when it comes to logos is keep it simple and ask yourself a few questions. Will it print as well on stationary as it will on the side of a van? Will fine details hold when reduced down to smallest use size, or will they disappear or - even worse - turn into a single blob? Will the use of color gradients and translucence make printing more expensive and complex? Will the logo design be able to be easily embroidered on caps and shirts? If you look around in the world, most well known and easily recognizable logos are not complex.

I think your logo, though very nice looking, will be very challenging for the various printing services due to your extensive use of color/tone gradients. My advice before you incur the cost of a trademark would be to speak to the various types of printing services you may wish to use in the future and get their opinion regarding any printing challenges they may foresee. Good luck.

You are a great graphic artist. The insight you have into developing a logo will save someone a lot of money. I was in the printing business for 40 years and by the time it got to us it was past development time. Lastly, I think the name is most important and it should communicate what you do with the name of your company

R.Perry · Jul 20, 2022

I have no artistic talent but thanks to all the inputs here I learned something.

aerialimagery · Jul 23, 2022

It seems too busy to me. If you want to stay with the shield, I would experiment with shrinking the drone down, making it entirely black, and placing it within the framework of the shield, perhaps where the sun is.